Jim Thompson Captures Global Spotlight With The White Lotus Season 3

Thailand’s iconic global lifestyle brand, Jim Thompson, is making waves across international media and Hollywood thanks to its standout presence in the third season of HBO’s critically acclaimed series, The White Lotus. From red carpet premieres in Los Angeles to on-screen costume designs that wove Thai fashion into the series’ narrative, Jim Thompson’s impact has earned widespread acclaim — marking a defining moment for Thailand’s creative industries on the global stage.

Celebrating Thai Icons at Global Premieres

At The White Lotus Season 3 premiere in Los Angeles, Jim Thompson dressed legendary actress Patravadi Mejudhon in a custom-made ensemble that caught the attention of Vogue US and other international media outlets. Her striking look, designed exclusively by Jim Thompson, became a conversation starter and positioned Thai craftsmanship firmly on the global fashion map.

During the Bangkok premiere at ICONSIAM, Patravadi captivated once again in another bespoke Jim Thompson ensemble, joined by actor Dom Hetrakul who showcased an elevated take on modern Thai resort wear — a stunning testament to the rising wave of Thai talent now capturing global attention.

Style That Became a Story

In The White Lotus Season 3, Jim Thompson’s designs moved beyond costume — they became integral to the show’s storytelling. Actress Parker Posey, playing Victoria Ratliff, wore several Jim Thompson pieces that added visual richness and emotional depth to her character.

In her interview with ELLE US, Parker highlighted favourites such as the Slipper Orchid Silk Kimono Kaftan Dress, Roses Ruffle Sleeveless Silk Maxi Dress, and the Scarf Kaftan — each quickly going viral across fashion media and social platforms, drawing even more global eyes to Thai design excellence.

Jim Thompson’s Artistic Imprint on the Series

Beyond fashion, Jim Thompson’s textiles were woven seamlessly into the interiors of The White Lotus Season 3. Filming locations including Four Seasons Koh Samui, Anantara Bophut, Anantara Mai Khao, Four Seasons Bangkok, and Mandarin Oriental were enhanced with Jim Thompson Home Furnishings fabrics — creating a visual narrative that immersed viewers in Thailand’s luxurious hospitality and craftsmanship. The use of legendary, high-performance fabrics in the décor highlighted the brand’s reputation for quality and elevated the show’s dreamy resort settings.

A particularly striking moment came with the staff uniforms worn by characters played by Lisa (Lalisa Manobal) and Dom Hetrakul, featuring Jim Thompson’s iconic DUQUETTERIE pattern in the vivid Sunflower colorway. The popularity of these appearances sparked the launch of the Sunflower Limited-Edition Collection, allowing fans to bring a piece of the series’ sun-drenched style into their own lives.

Global Media Recognition

Jim Thompson’s involvement did not go unnoticed. Major publications including The New York Times, Vogue Business US, Harper’s Bazaar US, W Magazine, Women’s Wear Daily, New York Post, and Flaunt hailed the brand’s standout role in the series. The exposure cemented Jim Thompson’s position as a global leader in resort wear and showcased the growing power of Thai creative industries on the world stage.

Extending the Narrative: Beneath The Bloom

Capitalising on the momentum, Jim Thompson launched Beneath The Bloom — a three-part fashion campaign starring Thai actors from The White Lotus Season 3. Set in the brand’s Home Furnishings Showroom in Bangkok, the campaign blends cinematic storytelling with high fashion, exploring themes of power, betrayal, and legacy, and further cementing Jim Thompson’s connection to the artistic pulse of the series.

A Thai Cultural Turning Point

Jim Thompson’s starring role in The White Lotus is more than a triumph of fashion — it is a powerful example of Thailand’s emerging soft power. The visibility of Thai brands at the highest levels of international media signals a new era of confidence in Thailand’s creative prowess. Following the success of the show, Jim Thompson’s website traffic surged in the U.S. and globally as fans rushed to recreate the effortless, elevated looks from the screen.

Today, Jim Thompson stands as a symbol of how Thai design can honour its rich cultural heritage while setting new standards of style for a global audience. As the brand steps boldly into this new chapter, it carries with it not only decades of craftsmanship, but the boundless spirit of a dynamic and inspiring future.