From Tokyo To Singapore: PRESS BUTTER SAND 1st Outlet Now At Takashimaya

PRESS BUTTER SAND, renowned for its unique approach to butter sandwich cookies, is thrilled to announce the opening of its first Singapore outlet at Takashimaya Department Store, Basement 2, 391 Orchard Road. This exciting addition promises to delight sweet treat enthusiasts in Singapore, bringing a new level of indulgence to the city.

Introducing PRESS BUTTER SAND

Singapore is set to embark on a sweet journey with PRESS BUTTER SAND, a brand that redefines the classic butter sandwich cookie. Featured as its exclusive debut in Singapore, this delectable range introduces an artisanal touch to the world of sweet treats.

Crafted with meticulous precision and innovative design, each cookie is a testament to the brand’s commitment to perfection. The ‘Hasami-yaki’ method, a unique technique employed by PRESS BUTTER SAND, not only eliminates excess oil but also ensures a perfect balance of texture and flavor. The result is a symphony of taste and craftsmanship that elevates the simple joy of biting into a cookie.

How The Story Begins

The story began at Tokyo Station, where the tradition of pressed butter sandwiches started. Their process, known as ‘Iron, Press, Heat,’ involves using an iron plate to hold the dough, pressing it, and then baking with heat. This method combines old techniques with new technology, a signature approach of PRESS BUTTER SAND.

Each cookie reflects this tradition, mixing age-old methods with modern flavors. The essence of Tokyo Station’s craftsmanship is in every bite, showing the brand’s commitment to quality.

As PRESS BUTTER SAND expands from Tokyo to Singapore, each cookie brings a piece of this history, offering a simple yet rich taste experience.

Crafted for Perfection

The heart of each cookie lies in its double-layered filling – a harmonious blend of rich butter cream, crafted with fresh Hokkaido butter, and a layer of smooth butter caramel. This combination captures the authentic flavor of butter, reflecting our unwavering dedication to quality.

Our commitment to fine ingredients and craftsmanship is evident in every cookie, perfected through trial and error to deliver a unique taste experience. Embracing playfulness and consistently seeking new challenges, PRESS BUTTER SAND continually evolves in its approach to redefine indulgence.

Unveiling the Masterpiece of Confectionery Design

Highlighting the essence of PRESS BUTTER SAND’s meticulous craftsmanship and innovative design is the ‘Hasami-yaki’ method. This technique not only eliminates excess oil but also ensures a perfect balance of texture and flavor. The original blend of two types of flour, coupled with the abundant use of fresh butter, results in a uniquely rich flavor profile.

This harmonious blend creates a sensory experience that elevates the simple joy of biting into a cookie. The cookies are ingeniously shaped like a box, preventing the soft filling from oozing out, and intricate striations on the inside make them easy to break and savor. It’s a masterpiece of confectionery design designed for your maximum enjoyment.

Made with top-quality ingredients, these cookies aim to redefine the classic butter sandwich cookie. Additionally, there’s a variety of flavors offered, each providing a unique and enjoyable tasting experience for every customer.

Presenting The Lineup

This is the diverse product range launching in Singapore, each meticulously curated to cater to varying palates and occasions:

1. Original: Experience the true flavor of butter with this classic option. Available in 5pcs Box ($22.50), 9pcs Box ($37.80), and 15pcs Box ($60.00), it’s the perfect choice for those who savor the authentic taste of butter in every bite.
2. Uji Matcha: A delight for Matcha and butter lovers alike. Available in 5pcs Box ($24.00) and 9pcs Box ($40.50), it’s a perfect fusion of distinct flavors and textures.
3. Chocolate: A special treat for the cocoa connoisseur. Available in 5pcs Box ($24.00) and 9pcs Box ($40.50), it’s a luxurious choice for anyone looking to indulge their cocoa cravings with a sophisticated twist.

Special Opening Promotion

To celebrate PRESS BUTTER SAND’s grand opening, the first 500 customers who spend $60 or more will receive a complimentary “Christmas Gift Ornament.” This gift box includes three varieties of cookies: the classic Original, and the exclusive Strawberry and Pistachio flavors, not yet available for regular in-store purchase.