Singaporeans Challenged To Look Closer At Singapore Hidden Poverty

Share Article

If you have never cast a second look at your void deck where the shabby man spends the night or a cartload of cardboard and recyclables which the auntie pushes during the day, The Salvation Army hopes to change your mind on Singapore hidden poverty with its latest campaign “Making the Invisible, Visible”, in partnership with social enterprise imaginem.

The living spaces of beneficiaries with The Salvation Army will be shared by imaginem through black and white photography, whilst personalities are with them on the case. Many a times, they are with us in our neighbourhoods but look again, the elderly with over-clutter in the flat is in need of basic necessities.

Personalities have joined The Salvation Army and imaginem in this campaign, to be with the poor and their spaces in the picture to share about their situation. ACRES founder and Member of Parliament Louis Ng, actress Cynthia Lee MacQuarrie and The Food Bank Singapore cofounder Nichol Ng in the spaces of Singapore’s poor will make you do a double-take.

The campaign is inspired by a similar one by The Salvation Army in Finland last year, which featured Rovio’s Peter Vesterbacka and former Finnish president Tarja Halonen as homeless people. The Finnish campaign won awards for its portrayals, and The Salvation Army hopes to bring the same message to Singapore. It has partnered social startup imaginem to run the photography campaign, with celebrated photographer Aik Beng Chia behind the lens.

The Salvation Army plans to feature several well-known personalities in photographs inspired by the stories of its beneficiaries and will be rolling out the campaign over a year. The campaign will raise funds to support the poor who have fallen through the cracks via a giving.sg campaign page

“We are hoping to raise $150,000 to help people in need under our care through our social programmes and services,” said Major Lim Chee Kwee, Territorial Editor and Literary Secretary, The Salvation Army Singapore, Malaysia and Myanmar Territory. “In another version of reality, I might be the one sleeping rough, without enough to get by. If I were in those shoes, I would pray that I could find help, generosity, and humanity from those around me.”

Related Posts

WRITE A COMMENT

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FOLLOW US

  • Connect With Us

  • Slot Online https://kemenpppa.com/ situs toto toto slot slot toto situs slot gacor slot qris Slot Deposit Pulsa Slot Qris toto togel situs toto data macau slot dana situs toto slot gacor slot gacor pengeluaran macau slot dana slot gacor slot gopay togel online slot gopay amavi5d sesetoto mixparlay onictoto bola toto slot situs toto toto slot sontogel slot gacor malam ini toto slot toto slot toto slot toto slot Situs Toto togel macau pengeluaran sdy situs toto situs toto Situs Toto Situs Toto situs toto Situs toto titi4d Situs Slot Toto Slot https://www.dgsmartmom.com/ slot mahjong Situs Toto Situs Toto birototo toto slot titi4d Situs Slot titi4d Situs Toto toto slot toto slot slot toto toto slot titi4d kientoto toto slot https://wonderfulgraffiti.com/ toto slot https://www.saudiwave.com/ Toto Slot Slot Togel situs toto Paito HK paito hk https://www.fhycs.unju.edu.ar/ toto togel situs toto slot gacor toto slot toto togel slot online SAPITOTO superwd77 situs togel resmi toto 4D toto togel toto slot sesetoto toto togel toto slot toto togel toto slot toto togel toto slot toto togel toto slot https://recinto.hcder.gov.ar/ situs toto toto togel https://uniquescientists.com/ licin4d karatetoto karatetoto slot gacor situs togel daftar game slot online toto togel ayu89 mma128 Situs Toto Situs Toto slot gacor toto togel mnctoto ilmutoto aceh4d situs toto situs toto
    Verified by MonsterInsights