Stickers – The Forgotten Channel For Marketers In The Digital Era

All marketers will know that it is increasingly harder to get noticed in today’s marketing world. You have to deal with contextual filters, Internet ad-blockers and the clutter of out of home and print media. When it gets too complicated and overwhelming, it may be wise to fall back to the tried and tested good old-fashioned sticker marketing and name card printing. Proven to get people’s attention, the sticker outreach has been used by companies celebrities, government, initiatives, education and simply just anybody with important or cool content. They work because they command attention and can be placed almost anywhere from walls, windows, cars, bags, fridges, cupboards etc. Here are some reasons why your company or brand should consider sticker marketing moving forward.

The 1st Social Media

Before social media took off, stickers have been used to create strong visuals to encourage conversations and spread messages. The conversations created enhances the trust and credibility of your products and services and goes a long way in the last mile decision-making process. It will compliment your custom stickers well.

Cost-Effectiveness

Regardless of your intention for mass appeal or targeted outreach, reaching out via stickers is a highly cost-effective way to capture eyeballs and mindshare. Given today’s print technology and material cost, the more you print, the lower cost per outreach. Plan ahead and maximise your production to get the lowers cost per outreach.

Customised For Personalised Approach

Stickers of quality and additional purposes have a higher perceived value than other printed promotional items. The customised sticker when received by hand or mail makes it tough to not keep it. This is particularly so when something is customised for them.

Going The Distance

Stickers can help your brand to go beyond the local zone. They offer visual marketing on cars, backpacks, laptops, computers and even water bottles thus sharing your brand to an infinite audience that might not otherwise be reachable. People who used them become your promoters beyond their neighbourhood.

Make It A Collectible

Stickers can be a crowd puller as well. If you can design a sticker into a collectible that people wants to get and show off to their friends, you can even make them pay for it. That will elevate your sticker into a profitable product or offer a giveaway opportunity to accompany every sale.

Stickers have always helped brands with the establishment of personal relationships. Once the recipients used it on their spaces and assets, they’ve already made a pact with you. Just like any form of outreach, sticker marketing requires careful deliberation, good design and strong implementation to maximize its effectiveness. Use it to complement your custom stickers.