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Singapore’s celebrated local brand specialising in traditional Teochew baked pastries, Thye Moh Chan 泰茂栈, brings its handcrafted Thye Moh Chan Mooncakes 2019 to the table this mid-Autumn with familiar classics and novel combinations.
Thye Moh Chan has been an integral part of preserving and sharing of Singapore’s Teochew heritage through the years. Since 1943, the brand has served a loyal following that spans over three generations through creating traditional Teochew confectionary using time-honoured techniques that have been passed down from veteran pastry chefs to younger successors in the business today.
Pastry chefs Mr Chua Cha Lai, 80 and Mr Tan Ching Huat, 75 – from the original store at Geylang Lorong 27 – continue to be consultants for the brand and have passed on their skills to the next generation of chefs, so you and your loved ones can be assured of the product quality of these flaky skinned delights.
Synonymous with the brand’s signature tau sar piahs, each mooncake features smooth mung bean filling – painstakingly prepared after hours of soaking, steaming, grinding, filtering and temperature-controlled cooking. Despite the surge in mooncake demand during the Mid-Autumn season, Thye Moh Chan continues to stay true to the brand’s traditional handcrafting technique to create its signature six to seven layers of flaky-skinned Teochew pastry.
“We feel that there are fillings and mooncakes. Nowadays, it’s hard to find brands that continue to handmake their some renewed interest amongst younger generations in understanding local culture and traditions better. Teochew piah is an integral part of the culture and we hope to continue to preserve its traditional recipes and share in the appreciation of these traditional goodies,” shares Mr Vincent Lim, Regional General Manager for Thye Moh Chan.
This Mid-Autumn, the brand presents a modern twist to its traditional mooncakes by incorporating honey, yuzu peel, melon seeds, condensed milk and milk powder to its signature sweet mung bean filling with new flavour Milky Yuzu** 香奶柚子. The citrusy tang from the yuzu complements the creamy mouth-feel, creating a refreshing yet satisfying treat encased within the flaky pastry. Yuzu symbolises family reunions which invoke the spirit of togetherness during Mid-Autumn festival, hence making it the perfect addition to this festive treat.
Alongside this limited-edition flavour, Thye Moh Chan is set to please all generations with its time tested favourites and creative selection of flaky mooncakes. This includes last year’s crowd favourite, Mao Shan Wang Durian** 猫山王榴梿, featuring durian-infused mung bean paste for lovers of the king of fruit.
Other mooncakes for the season include:
These handcrafted mooncakes have a limited shelf-life as each batch is made to order using only premium ingredients. Every year, Thye Moh Chan’s loyal customers flock to their outlets especially in the last two weeks of Mid-Autumn Festival to get their freshly made mooncakes.
Every Mid-Autumn, the design of Thye Moh Chan’s mooncake boxes feature peony floral motifs symbolising its rich heritage and tradition. The peony flower also represents royalty, beauty and grace in the Chinese culture. This year, the mooncakes are beautifully encased in Light Turquoise, Orange or Lilac contemporary gift boxes that will appeal across all generations. You can also have the option to select four different mooncake flavours in a single box or one big traditional mooncake. Get them fast before they get sold out!
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