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Born and brewed fresh in Singapore for Singapore, Tiger is rallying local pride among the community and celebrating what it means to be born in Singapore with the release of 20 limited-edition Tiger beer district bottles.
The Tiger district bottles bring a local twist to Singapore’s favourite local beer, with custom design featuring elements that define the culture of each district. Showcasing both modern and heritage icons of the community, each Tiger district bottle is emblazoned with a recognisable landmark illustrated in a vibrant and colourful manner.
While the design celebrates the uniqueness of Singapore, every Tiger district bottle is filled with the nation’s freshest beer, born and brewed in Singapore since 1932.
In 2018, Tiger launched the first of the series with the brewed-fresh-from- Tuas district bottle that celebrates the beer’s home in the little red dot and pays tribute to Singapore’s freshest brew, delivered from brewery to lips in two weeks.
During last year’s Tiger district elections, Tiger empowered Singaporeans to vote and decide which four neighbourhoods would be immortalised on a Tiger district bottle. Following island-wide voting, Bedok, Punggol, Jurong and Tampines emerged as the Nation’s favourites, garnering 6,690 out of the 10,000 votes cast.
“From local beer to celebrated global icon, Tiger has always been fiercely proud of our heritage as a local beer that is born in Singapore and brewed fresh in our backyard in Tuas. No one knows the local flavours like we do and the Tiger district bottles are our way to rally Singapore together in celebration of what it means to be born in Singapore,” said Faye Wee, Marketing Director of Asia Pacific Breweries Singapore.
Encouraged by the overwhelming support for 2018’s Tiger district elections, Tiger is debuting all 20 locally inspired Tiger district bottles available from now onwards.
From the heritage shop houses in Katong to the distinctive circular blocks of Ang Mo Kio and old-meets-new buildings in Tiong Bahru, icons of Singapore have been brought to life on the Tiger district bottles. Whether as the brew of choice for a house party, an individual work of art or an impressive collection, it is a design series that beer lovers and collectors won’t want to miss.
Tiger has also created a quiz on BuzzFeed to engage Singaporeans in determining where in Singapore they actually belong to. Are you a Tiong Bahru Hipster, a Chinatown OG, a Kallang Adventure Seeker, a Bedok Chillaholic or a Punggol Futurist, click here to take the quiz and find out where home truly is.
On sale at authorised local retailers, on-demand delivery services and local bars, the limited-edition Tiger district bottles will only be available while stocks last. Join in the conversation and share your Tiger district bottles collection by tagging @tigerbeersg #tigerbeersg
The limited-edition Tiger district bottles are available from now across all major supermarkets, online stores, bars, pubs, coffee shops and hawker centres island-wide. For more detail on pricing and availability, please visit tigerbeer.com.sg/born-in-singapore/
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